What is SEM?
SEM is Search Enginer Marketing (SEM in short) In Chinese, it’s called “Search engine marketing” or  “Keywork marketing”or “search engine”. Simply any website can be available, but SEM function is to help your web arouse more attention by visitors. Because SEM presents the websites accidently, which differs from the traditional web advertisment. By this method, it’s of the high rate of the present marketing method.

SEM is divided into PPC and SEO

SEM= PPC + SEO
(PPC)
 ◎PPC is the common method of SEM, in english it’s Pay Per Click, PPC in short. PPC’s method is to purchase key word by company or PPC consultant, then by competition to organize the order of keyword organizing. Customer can also determine daily budget to control cost. PPC method is abit different from Yahoo, Google, and Baidu.          

(SEO)
◎SEO in english Search Engine Optimizaiton, which is new web marketing method in mianland and taiwan. Main difference btw SEO and PPC is the seraching results in SEO is in natural way rather than advertisments. SEO design caters to the searching engineer to reach higher rate clicking rate.

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